JIL takes its name from André GILLIER, founding in 1825 of a company of hosiery in the region of Troyes, who will have the audacity to launch the first brand of men's underwear in the 1920s. The institutions André Gillier relied on undisputed expertise in the mesh to develop underwear delivering comfort and well-being to men.
And the first season of JIL in 1929, they create a slip with an opening in the side pocket...
The famous model who subsequently will be widely taken up by other brands of the sector under various names such as "slip kangourou", "jockey" or even "Australian"... In 1968, JIL fomented a revolution! Mark invades the small screen and performs the first "réclame" television history of masculine underwear: "JIL, underwear for men who do not laugh women"... The year 2004 marks a real revolution.
Finish the white slip of grandfather! Times are changing. The male below have nothing to envy to those of Madame: soft, sweat, anti-bacteria, lightness, classic or sexy cutting... Surfing the trend, JIL has partnered for several seasons with specialists creators of the male undergarment as Stéphane PLASSIER or Paul MARCHAND for work style of the collections and make each Jules found his JIL!
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